BRUV.

Introduction

Bruv: Body Love is my senior thesis, a solo research and design project on male body dissatisfaction. Drawing from personal experience and research from 10+ sources, I built a campaign for men 18-35, translated into gym culture, where studies show body image struggles run deepest. The goal was simple but overdue: show men that healthy doesn't mean ripped, and that different bodies require different things to thrive.

Introduction

Challenges

Challenges

I wanted to supply resources for men to understand the diversity of what different healthy bodies actually look like. Getting an audience that's often guarded about this exact topic to actually stop, engage, and be vulnerable was the real design problem

I needed the work to feel inclusive and approachable rather than clinical or preachy, translating academic research on downward social comparison into something a guy walking by could understand in seconds, and want to interact with.

Final thoughts

Final thoughts

The exhibit earned Best in Show. Visitors told me they felt seen, and the mirror installation drew genuinely tender responses, proof the message landed exactly where it needed to.

This project sharpened my ability to build brand systems from original research and design for physical space. I learned that my most personal work is often my most resonant, a lesson I'm carrying into my career.

Next projects.

All projects

(2016-25©)

WELCH'S

2024

WELCH'S

2024

30th ANNIVERSARY BAKKEN CENTER

2025

30th ANNIVERSARY BAKKEN CENTER

2025

2026© SHMU Studio

Let’s talk.

Let's talk about your brand,
whether you need a full visual identity, social content strategy, or a system that scales.

Collaborative Process

I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.

Clear Communication

After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.

Let’s talk.

Let's talk about your brand, whether you need a full visual identity, social content strategy, or a system that scales.

Co-Creation

I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.

Clarity

After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.

Let’s talk.

Let's talk about your brand, whether you need a full visual identity, social content strategy, or a system that scales.

Co-Creation

I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.

Clarity

After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.