I design brand systems and social content that connect with people. Strategic thinking and accessible design that works across every platform.
I design brand systems and social content that actually connect with people. Strategic thinking and accessible design that works across every platform.
I design brand systems and social
content that actually connect
with people. Strategic thinking
and accessible design that works across every platform.
Clients
Clients
(2021-25©)
Clients
(2021-25©)
(06)
Projects.
Projects.
©2025
©2025
©2025
I've worked with universities, startups, and agencies to build brands and campaigns that resonate with their audiences.
Why choose me
Why choose me
Why choose me
Strategic design thinking combined with hands-on execution — to position your brand correctly from the start.
Top Skills
Top Skills
Top Skills
Services.
Services.
(4)
(4)
(4)
(001)
Brand Identity & Strategy
Building cohesive visual systems that translate effectively across all platforms, from social media to print collateral, ensuring consistency and recognition at every touchpoint.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Brand Identity & Strategy
(002)
Social Media Design & Strategy
Creating scroll-stopping content with strategic messaging that drives engagement and builds community, with proven organic reach and interaction rates.
Categories
Content strategy
Community management
Paid advertising
Analytics & reporting
Platform optimization
6+
Social Media Design & Strategy
(003)
Accessible Design & Communication
Designing with accessibility at the forefront, ensuring proper contrast ratios and clear visual hierarchy that enhances both usability and aesthetic impact for all audiences.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Accessible Design & Communication
(004)
Project Management & Collaboration
Keeping teams aligned, deadlines met, and projects moving forward through clear communication, strategic planning, and a collaborative approach that brings out the best work from everyone involved.
Categories
Brand strategy
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Project Management & Collaboration
(001)
Brand Identity & Strategy
Building cohesive visual systems that translate effectively across all platforms, from social media to print collateral, ensuring consistency and recognition at every touchpoint.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Brand Identity & Strategy
(002)
Social Media Design & Strategy
Creating scroll-stopping content with strategic messaging that drives engagement and builds community, with proven organic reach and interaction rates.
Categories
Content strategy
Community management
Paid advertising
Analytics & reporting
Platform optimization
6+
Social Media Design & Strategy
(003)
Accessible Design & Communication
Designing with accessibility at the forefront, ensuring proper contrast ratios and clear visual hierarchy that enhances both usability and aesthetic impact for all audiences.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Accessible Design & Communication
(004)
Project Management & Collaboration
Keeping teams aligned, deadlines met, and projects moving forward through clear communication, strategic planning, and a collaborative approach that brings out the best work from everyone involved.
Categories
Brand strategy
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Project Management & Collaboration
(001)
Brand Identity & Strategy
Building cohesive visual systems that translate effectively across all platforms, from social media to print collateral, ensuring consistency and recognition at every touchpoint.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Brand Identity & Strategy
(002)
Social Media Design & Strategy
Creating scroll-stopping content with strategic messaging that drives engagement and builds community, with proven organic reach and interaction rates.
Categories
Content strategy
Community management
Paid advertising
Analytics & reporting
Platform optimization
6+
Social Media Design & Strategy
(003)
Accessible Design & Communication
Designing with accessibility at the forefront, ensuring proper contrast ratios and clear visual hierarchy that enhances both usability and aesthetic impact for all audiences.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Accessible Design & Communication
(004)
Project Management & Collaboration
Keeping teams aligned, deadlines met, and projects moving forward through clear communication, strategic planning, and a collaborative approach that brings out the best work from everyone involved.
Categories
Brand strategy
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Project Management & Collaboration
About me
About me
About me
How I approach brand design and strategy.
I combine strategic thinking, systematic design, and collaborative problem-solving to build visual identities that work as hard as you do.
Reduction in customer acquisition cost through strategic brand design
Reduction in customer acquisition cost through strategic brand design
Reduction in customer acquisition cost through strategic brand design
Organic social reach achieved in 90 days with zero paid promotion
Organic social reach achieved in 90 days with zero paid promotion
Organic social reach achieved in 90 days with zero paid promotion
Engagement rate on branded content, well above industry benchmarks
Engagement rate on branded content, well above industry benchmarks
Engagement rate on branded content, well above industry benchmarks
Dollars raised through strategic campaign branding for nonprofit initiative
Dollars raised through strategic campaign branding for nonprofit initiative
Dollars raised through strategic campaign branding for nonprofit initiative
Strategic thinking, consistent execution, measurable results.
My approach is rooted in asking the right questions first to understand your goals, your audience, and the bigger picture before diving into design.
My approach is rooted in asking the right questions first to understand your goals, your audience, and the bigger picture before diving into design.
I don't just make things look good. I build brand systems that are accessible, cohesive, and designed to work across every medium, from social platforms to print materials.
I don't just make things look good. I build brand systems that are accessible, cohesive, and designed to work across every medium, from social platforms to print materials.
2026© SHMU Studio
Let’s talk.
Let's talk about your brand,
whether you need a full visual identity, social content strategy,
or a system that scales.
Collaborative Process
I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.
Clear Communication
After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.
Let’s talk.
Let's talk about your brand, whether you need a full visual identity, social content strategy, or a system that scales.
Co-Creation
I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.
Clarity
After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.
2026© SHMU Studio
Let’s talk.
Let's talk about your brand, whether you need a full visual identity, social content strategy,
or a system that scales.
Co-Creation
I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.
Clarity
After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.
