TRANSCEND

Introduction

Introduction

Transcend was virtually unknown in the CPAP market when they approached us to promote their Micro Auto CPAP Machine (the world's smallest CPAP device). As a freelance graphic designer working alongside a team of production designers from P+H Creative Services, I spent five months concepting layouts, directing photography, and developing social media strategy for the product launch.

Introduction

Challenges

Challenges

Challenges

The challenge wasn't just designing marketing materials, it was repositioning what a CPAP machine could be. Instead of focusing on the medical necessity, we marketed the Transcend Micro as a travel accessory for an active lifestyle.

By focusing on freedom, travel, and active lifestyles rather than treatment and necessity, we created materials that resonated with people who can't let sleep apnea limit their lives (ex: flight attendants, hikers, RV travelers, cruise-goers, military personnel, business travelers, etc)

Final thoughts

Final thoughts

Final thoughts

The project taught me how to think beyond demographics and into real use cases. I learned to identify specific pain points - fear of power outages, anxiety about camping with sleep apnea, the hassle of traveling with bulky equipment - and design materials that directly addressed those concerns.

The approachable, travel-focused visual direction helped the company gain traction in a competitive market, and they've since expanded the product line into additional colors.

Next projects.

All projects

(2016-25©)

WELCH'S

2024

WELCH'S

2024

WELCH'S

2024

MANDALA MAGAZINE

2024-Present

MANDALA MAGAZINE

2024-Present

MANDALA MAGAZINE

2024-Present

2026© SHMU Studio

Let’s talk.

Let's talk about your brand,
whether you need a full visual identity, social content strategy,
or a system that scales.

Collaborative Process

I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.

Clear Communication

After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.

Senior Designer

at the Adventurer's Press

Sam Fedderly

Ask directly

Let’s talk.

Let's talk about your brand, whether you need a full visual identity, social content strategy, or a system that scales.

Co-Creation

I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.

Clarity

After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.

Senior Designer

at the Adventurer's Press

Sam Fedderly

Ask directly

Let’s talk.

Let's talk about your brand, whether you need a full visual identity, social content strategy,
or a system that scales.

Co-Creation

I work closely with you to understand your vision, values, and goals, ensuring the design direction aligns with what matters most to your brand.

Clarity

After our conversation, you'll get a detailed project plan with timelines, milestones, and check-in points so we're always on the same page.

Senior Designer

at the Adventurer's Press

Sam Fedderly

Ask directly